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The San Jose Group Serves A Second Course For Royal Prestige

CHICAGO (April 11, 2009) — The San Jose Group (SJG) has developed a new television creative execution for cookware client Royal Prestige, titled “Parodia/Parody.” The new creative is an evolution of last year’s television spot, “Transiciones/Transitions,” which was a highly stylized, aspirational execution, featuring elegantly dressed women twirling Royal Prestige pots and pans, dancing in unison […]

Illinois Interactive Campaign Invites Travelers To Play & Learn

CHICAGO (April 11, 2009) — The Illinois Bureau of Tourism (IBOT) has launched a new campaign targeting Hispanic travelers, created by its Hispanic agency of record, The San Jose Group (SJG). The campaign consists of a newly created experiential site, a text-to-win contest and the introduction of IBOT’s animated mascot, Tony la Tortuga Viajera (Tony […]

The San Jose Group Hits a Home Run for American Family Insurance

CHICAGO (January 17, 2009) — Helping to lead the way in an emerging trend among multicultural agencies, The San Jose Group (SJG) has developed a general market television spot for its client, American Family Insurance. The new creative, “Baseball,” is a reverse transculturation of the agency’s Hispanic work, “Batazo.” Both focus on a consumer insight […]