The Hop to Hob: Why IHOP Changed its name to IHOB

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards and store signage that say ‘’IHOB’, […]

The First Female Colonel Sanders: How Casting Reba affected KFC

KFC chose Reba McEntire to be the first woman to play the iconic role of Colonel Sanders in their ad campaign running from January to April of 2018.   Although KFC insists this was a political move, and the spokesperson for KFC claims that they “have always maintained that anyone, male or female, who embodies […]

Importance of Simplicity: A Message from Chicago’s “You Are Beautiful” Art Campaign

If you’ve been anywhere outdoors in the Chicago area in the past five years, you have probably seen various signs and art pieces written with the phrase “You Are Beautiful” on it around the city which can be spotted in the neighborhoods of Rogers Park, Uptown, Andersonville, West Loop, Chinatown, and Ukrainian Village.   This […]

Wisdom.Applied Wednesday: 25,915

25,915: the average amount of days a human has to live. The amount of days to be young, grow old, be healthy. So what’s one sure way to stay healthy during your 25,915 days? Run! Reebok’s new commercial, 25,915 Days, tells the story of one woman who exemplifies making the most of her days. The […]

Throwback Thursday: A Love Story Unwrapped

The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s time together. The story starts with Juan […]

Wisdom.Applied Wednesday: You Say NBA, I Say Ene-Be-A

As sports fans prepare for the beginning of the NBA Finals tomorrow night between Stephen Curry’s Golden State Warriors and LeBron James’ Cleveland Cavaliers, we take a look at how the league is leading the way when it comes to connecting with its growing Latino audience.   In 2010, “La ENE-BE-A” (a translation of the NBA, […]

Fun Friday Before Mother’s Day

With Mother’s Day coming up this Sunday, brands are rolling out emotional ads attempting to play with the heartstrings of mothers and children everywhere. This Fun Friday, we will take a look at two brands who are trying to profit from the celebration of the women who gave us life with heartwarming ads. Hallmark In a new […]

Two Pre-Roll Ad Campaigns For Tuesday

Anyone who has ever watched a video on YouTube has undoubtedly come to dread those five second of pre-rolls. For being as despised as pop-up ads, pre-roll ads surprisingly still remain a popular marketing tool with brands. So why do pre-roll ads suck so much? Because the creativity behind them is usually lack luster. YouTube’s […]

Wisdom.Applied Wednesday – PSA Highlights Street Harassment

Imagine walking silently down a crowded city street, minding your own business, wearing a modest outfit consisting of jeans and a crewneck t-shirt, making no contact whatsoever with any other person, but constantly being harassed–followed even? Imagine walking for 10 hours straight and being catcalled (excluding whistles, winks and other forms of harassment) over 100 times. It […]

Throwback Thursday: Breast Cancer Awareness Month

The leaves rustle on the ground beneath our feet, neighbors place pumpkins on their doorsteps, friends populate Instagram with photos of corn mazes and apple picking and the color pink illuminates the city skyline. All of these indicate that it must be October. While the month is jam-packed with festive excitement from Halloween, Oktoberfest, Hispanic Heritage Month, the […]

Two For Tuesday: Fast Food Chains And Sports Sponsorship

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity. Many of these campaigns, such as Michelle Obama’s “Let’s Move” program, employ professional […]