OUR SPACE

It’s hard to spend much time in the city of Chicago and be unaware of the name “Wrigley.” For some the name may just bring to mind the Cubs or your favorite type of gum, but it’s important to remember the man behind the name. William Wrigley Jr. is often thought to be one of…

Playing a professional sport seems like a pretty good gig, right? Athletes not only get to play the sport they love and grew up playing, but they generate a pretty healthy salary as well. Athletes playing in the U.S. such as Lebron James, Miguel Cabrera, Calvin Johnson and Alexander Ovechkin all excel at their respective sports while making…

If a brand wants to revitalize and promote itself today, it seemingly no longer turns to the traditional, glistening creativity of advertising agencies. Rather, major businesses have begun to lean on the heartstrings of their public, and, in turn, they have begun to create relationships of concern and authenticity between their consumers and products that…

Most companies espouse the virtues of diversity in the workplace and make a concerted effort to recruit people from diverse backgrounds and also showcase their multifaceted workforce. However, just because a company chooses to hire workers of different ethnicities, that doesn’t mean they necessarily understand how to respectfully treat these workers or that the workers…

Does anyone ever passionately want to be the designated driver (DD) when they go out to bars with their friends? While selecting a DD is the responsible thing to do, even that doesn’t ensure safe rides home: 41 percent of DDs have been drinking and 20 percent can be considered impaired drivers, according to NPR. Right…

The soap operas of advertising, Public Service Announcements (PSAs) are actually some of the most interesting and memorable creative spots out there. Since the Ad Council was formed during World War II (then known as the War Advertising Council), PSAs have been able to provide quick, educational and informative content, quickly to a wide audience. With…

Mostly every sports fanatic (21 and over that is) has experienced the bittersweet feeling of enjoying a cold, alcoholic beverage at their favorite sporting event; but for Brazilian soccer fans, this World Cup is the first time in eleven years they will be able to purchase alcohol in the stadiums and cheer on their national…

While the Luis Suarez World Cup bite controversy might have much of the world indirectly upset with Uruguay (and the fact that they’ve advanced to the Round of 16), this Wisdom.Applied Wednesday, we’re highlighting a part of Uruguayan culture that the world can rally behind: agriculture.  Once, Uruguay was renowned as an agricultural nation. Supposedly, a saying described…

Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where Coke tried to re-brand as healthy, and the public response….

Last month, President Barack Obama declared June the official Lesbian, Gay, Bisexual and Transgender (LGBT) Pride Month… giving advertisers less than 30 days to chime in and support their consumers. Illinois already recognized the beginning of pride month last Sunday (June 1), when the it became the nineteenth state to legalize gay marriage. In his statement last…

The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is…

The World Cup, the most popular sporting event in the world, is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and vibrant as Brazil – a country with a…