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While the sitcom Seinfeld may have been marketed as a show about nothing, that didn’t mean the show didn’t offer audiences any relevant information. Take for instance a 1992 episode where George Costanza alerted viewers to a very important fact: salsa had overtaken ketchup as the most popular condiment in America. Since 1992 mayonnaise has taken the title of number…
In today’s advertising world, the most pervasive and well-known ads say little about the brand or product being promoted. Take the millions of Doritos Super Bowl commercials that are talked about for weeks and sometimes even months after they air. They never mention how good Doritos chips are or talk about the different flavors. They…
Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this Wisdom.Applied Wednesday, we will be looking at the variety of…
Star power works miraculously. From the headphones they use and clothes they wear to charities and causes they support and even their health and wellness habits, celebrities can sway the masses by simply using a product (whether or not they’re paid to endorse it or not). This Wisdom.Applied Wednesday, let’s take a look at how one nonprofit is using star…
It’s hard to spend much time in the city of Chicago and be unaware of the name “Wrigley.” For some the name may just bring to mind the Cubs or your favorite type of gum, but it’s important to remember the man behind the name. William Wrigley Jr. is often thought to be one of…
Playing a professional sport seems like a pretty good gig, right? Athletes not only get to play the sport they love and grew up playing, but they generate a pretty healthy salary as well. Athletes playing in the U.S. such as Lebron James, Miguel Cabrera, Calvin Johnson and Alexander Ovechkin all excel at their respective sports while making…
If a brand wants to revitalize and promote itself today, it seemingly no longer turns to the traditional, glistening creativity of advertising agencies. Rather, major businesses have begun to lean on the heartstrings of their public, and, in turn, they have begun to create relationships of concern and authenticity between their consumers and products that…
Most companies espouse the virtues of diversity in the workplace and make a concerted effort to recruit people from diverse backgrounds and also showcase their multifaceted workforce. However, just because a company chooses to hire workers of different ethnicities, that doesn’t mean they necessarily understand how to respectfully treat these workers or that the workers…
Does anyone ever passionately want to be the designated driver (DD) when they go out to bars with their friends? While selecting a DD is the responsible thing to do, even that doesn’t ensure safe rides home: 41 percent of DDs have been drinking and 20 percent can be considered impaired drivers, according to NPR. Right…
The soap operas of advertising, Public Service Announcements (PSAs) are actually some of the most interesting and memorable creative spots out there. Since the Ad Council was formed during World War II (then known as the War Advertising Council), PSAs have been able to provide quick, educational and informative content, quickly to a wide audience. With…
Mostly every sports fanatic (21 and over that is) has experienced the bittersweet feeling of enjoying a cold, alcoholic beverage at their favorite sporting event; but for Brazilian soccer fans, this World Cup is the first time in eleven years they will be able to purchase alcohol in the stadiums and cheer on their national…
While the Luis Suarez World Cup bite controversy might have much of the world indirectly upset with Uruguay (and the fact that they’ve advanced to the Round of 16), this Wisdom.Applied Wednesday, we’re highlighting a part of Uruguayan culture that the world can rally behind: agriculture. Once, Uruguay was renowned as an agricultural nation. Supposedly, a saying described…