OUR SPACE
Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where Coke tried to re-brand as healthy, and the public response….
Last month, President Barack Obama declared June the official Lesbian, Gay, Bisexual and Transgender (LGBT) Pride Month… giving advertisers less than 30 days to chime in and support their consumers. Illinois already recognized the beginning of pride month last Sunday (June 1), when the it became the nineteenth state to legalize gay marriage. In his statement last…
The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is…
The World Cup, the most popular sporting event in the world, is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and vibrant as Brazil – a country with a…
Television commercials–while they might be great at getting brands in front of consumers, they’re equally as good as getting actors to build a portfolio. In fact, many of today’s A-list actors got their starts in various print and television ads. Brands will pay big money to have celebrities endorse their products, but sometimes brands luck…
Barton F. Graf 9000’s spoof of The Barbarian Group epitomized the ad industry—innovatively competitive agencies that produce more than just ads. As advertising advances and competition becomes more and more fierce, agencies all around the globe try to keep topping their rivals by developing unique content that could appeal today’s ever-changing consumer. In the past…
If the Donald Sterling scandal has done anything, it’s once again exposed that brands who associate with controversial public figures, especially when the controversy involves racism, are flirting with disaster. When TMZ released the recording of Sterling making 15-minutes worth of racist banter, several brands cut their ties with the team he owns. Sterling, who was banned from the NBA for…
Some say children have it easy these days. Not many will disagree. Children today grow up with a multitude and plethora of technological advancements that make daily life seem very easy. On the other hand, children have way more to handle and deal with than kids from prior generations. Regardless, the one thing that continues…
The landscape of outdoor advertising is changing by, well, the landscape of the outdoors. Wisdom.Applied Wednesday, let’s take a look at two pretty unique urban advertising campaigns, and why outdoor advertising is getting a little more creative. Here’s a familiar scenario for those of us in a huge city like Chicago: you’re running late for…
Vanilla Ice loves Teenage Mutant Ninja Turtles (and Kraft). https://www.youtube.com/watch?v=ISlupo4tlpY While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can circulate via social media. This sort of deal…
If a pictures worth 1,000 words, what’s a website with 1,000 pictures worth? 1,000,000? 16, 000,000,000? More image-based websites seem to be cropping up every day. Visual web content has been on the rise for years, and it’s exponentially changed the way everyone (from developers and designers to users and consumers) uses the Internet. Proof…
Like butter on bread, the Hispanic culture is spreading around the country as rapidly as their growing population. In cities such as Los Angeles, Houston, Chicago, New York and San Francisco, where more than 14 million people with Latin American origin/heritage call home, America’s changing cultural landscape is easily noticeable. While the panorama changes, consistency…