demystifying the hispanic consumer: myth #6

The following post is part 6 of a 7 part series Myth #6 Launching a Hispanic Marketing Program Will be too Difficult to Support Financially, Especially When I’m Having a Hard Time in the current environment Truth When brands are budget-constrained and fighting for market share is EXACTLY when they should explore the Hispanic market. […]

Demystifying the hispanic consumer: Myth #2

The following post is part 2 of a 7 part series Myth #2 Each Hispanic Subgroup Needs a Different Approach Truth While there are distinctions among the various ethnicities as it pertains to dialects, customs and category development, there are more common denominators than differences when it comes to purchase drivers. SJG has helped its […]

When New Media Becomes New Reality

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new technologies and try to adapt to mastering those technologies. […]

Two for Tuesday: UX for U, pt. 1

In today’s digital marketing world, it’s no surprise that one’s time is competed for by countless brands over various media outlets. So how best can you, as a digital marketer, rise above the masses and stand out among competitors? One answer? UX. More traditionally, UX has become increasingly important for website design, for this design […]

Wisdom.Applied Wednesday: How to “Talk” with your Celeb-Crush

You leave your favorite concert, head down, wishing you could walk up to that lead singer and ask for an autograph. You wish you could sit that vocal prodigy down and ask questions about the glorified, star-studded lifestyle, asking where their songs draw inspiration from, where their favorite place to perform is… As if Facebook […]

Two For Tuesday: When Awards Go Viral

The Emmys take place this upcoming Sunday, September 20th. For this week’s Two for Tuesday, we take a look at how other awards shows have proven to be great opportunities for brands looking to make a mark on pop culture.   Marketing and advertising departments spend a lot of time and money creating new campaigns and […]