The following post is part 7 of a 7 part series Myth #7 It’s Too Hard to Track the Performance of Hispanic Marketing Programs Truth Over the last 39 years, SJG has found many innovative ways of creating measurement and sales tracking models for all of its Clients, across many different categories. Our system are […]
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demystifying the hispanic consumer: myth #6
The following post is part 6 of a 7 part series Myth #6 Launching a Hispanic Marketing Program Will be too Difficult to Support Financially, Especially When I’m Having a Hard Time in the current environment Truth When brands are budget-constrained and fighting for market share is EXACTLY when they should explore the Hispanic market. […]
demystifying the hispanic consumer: myth #5
The following post is part 5 of a 7 part series Myth #5 I Need to Develop Hispanic-focused Products Truth Not necessarily. Made in USA” products serve as a primary purchase motivator for this audience while forming new buying habits in the U.S. In fact, “Hispanicizing” a new product line may do just the opposite […]
demystifying the hispanic consumer: myth #4
The following post is part 4 of a 7 part series Myth #4 The Same Marketing Media Mix That I use in the General Market Will Also Work for my Hispanic Consumers Truth Perhaps, perhaps not. Given the newness that many brands and categories represent to the Hispanic consumer, the most successful approach may be driven […]
demystifying the hispanic consumer: myth #3
The following post is part 3 of a 7 part series Myth #3 The Hispanic segment is only 18% of the population. It just isn’t large enough for me to pursue with additional resources. Truth While the national average of the Hispanic population is 16.7%, it skews as high as 25-50% and even up to […]
Demystifying the hispanic consumer: Myth #2
The following post is part 2 of a 7 part series Myth #2 Each Hispanic Subgroup Needs a Different Approach Truth While there are distinctions among the various ethnicities as it pertains to dialects, customs and category development, there are more common denominators than differences when it comes to purchase drivers. SJG has helped its […]
Demystifying The Hispanic Consumer: Myth #1
The following post is part 1 of a 7 part series Myth #1 The Hispanic segment indexes poorly against my brands, so it really isn’t a desirable target for me. Plus, my English campaigns are doing a fine job in reaching the Hispanic segment Truth Have you given this segment a culturally compelling reason as why they […]
When New Media Becomes New Reality
As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new technologies and try to adapt to mastering those technologies. […]
Two for Tuesday: UX for U, pt. 2
On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we specifically looked at how UX has […]
Two for Tuesday: UX for U, pt. 1
In today’s digital marketing world, it’s no surprise that one’s time is competed for by countless brands over various media outlets. So how best can you, as a digital marketer, rise above the masses and stand out among competitors? One answer? UX. More traditionally, UX has become increasingly important for website design, for this design […]
Wisdom.Applied Wednesday: How to “Talk” with your Celeb-Crush
You leave your favorite concert, head down, wishing you could walk up to that lead singer and ask for an autograph. You wish you could sit that vocal prodigy down and ask questions about the glorified, star-studded lifestyle, asking where their songs draw inspiration from, where their favorite place to perform is… As if Facebook […]
Two For Tuesday: When Awards Go Viral
The Emmys take place this upcoming Sunday, September 20th. For this week’s Two for Tuesday, we take a look at how other awards shows have proven to be great opportunities for brands looking to make a mark on pop culture. Marketing and advertising departments spend a lot of time and money creating new campaigns and […]