demystifying the hispanic consumer: myth #3

The following post is part 3 of a 7 part series

Myth #3

The Hispanic segment is only 18% of the population. It just isn’t large enough for me to pursue with additional resources. 

Truth

While the national average of the Hispanic population is 16.7%, it skews as high as 25-50% and even up to 90% in some of the largest markets in the U.S. So if you continue to only market your brands in these kind of markets in English, you are only impacting half of your viable consumer universe in most cases