Marketing veteran brings wealth of retail banking experience to agency
CHICAGO – The San Jose Group today announced the hiring of Araceli Campos Chavez as an account manager of Account Services. Campos Chavez brings more than 10 years of experience helping financial institutions grow their retail operations by attracting more Hispanic customers.
“Araceli’s experience in managing national Hispanic marketing and promotions campaigns has earned her a solid reputation within the industry,” said George L. San Jose, president and COO of the San Jose Group. “The addition of Araceli to our Account Services team further strengthens our expertise in the market place.”
Campos Chavez joins The San Jose Group from ABN Amro, Inc., where she was marketing director of Hispanic programs. While there, she successfully spearheaded efforts to increase new accounts for its retail banking and business-to-business operations among Chicago’s rapidly growing Hispanic business community.
Prior to that, she worked as a marketing manager and community liaison for Banco Popular. Through her leadership, Banco Popular saw significant increases in its brand recognition as more Hispanics opened savings, checking and mortgage accounts. She also was responsible for identifying new business opportunities, developing marketing materials and overseeing outreach to the media.
“I’m thrilled to be joining The San Jose Group,” Campos Chavez said. “I look forward to bringing my passion and experience to help companies maximize their sales potential with creative and measurable programs.”
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at http://www.thesanjosegroup.com.