CHICAGO (August 9, 2000) — George L. San Jose, president and chief operating officer of The San Jose Group, was recently nominated by his peers as Ad Agency Executive of the Year. The winner will be announced at the Semi-Annual AHAA Conference that will take place on September 17 in Newport Beach, Calif.
A true pioneer in the industry, George began his professional career over two decades ago in New York as Vice President/Executive Creative Director for Spanish Advertising & Marketing Services–the first and ultimately, the largest agency cited for launching the U.S. Hispanic “Madison Avenue” advertising era.
In 1981, he founded The San Jose Group (SJG) in Chicago, serving U.S. and international markets. In 1995, he created The San Jose Network, a network of affiliate agencies to even better assist SJG’s Clients in seizing growth opportunities throughout the Spanish-speaking Americas. As President & Chief Operating Officer, he oversees all creative executions and strategic direction for the Agency’s clients. With a passion for creativity, he developed a trademarked creative process for Hispanic advertising, which has yielded numerous awards and recognition from industry leaders and non-profit organizations. Most importantly, his strategic and tactical expertise has translated into $2.9 billion in incremental sales for numerous clients and Fortune 500 companies throughout his career.
George has been recognized by Crain’s “Who’s Who,” Advertising Age and The Wall Street Journal as a true industry visionary. He is a frequent guest speaker on Hispanic marketing techniques, has published numerous articles and also has literally authored “the book” that governs our industry’s Code of Ethics and Standards & Practices in Hispanic Advertising. He is a Co-Founder of the Association of Hispanic Advertising Agencies (AHAA) and continues to shape the industry by serving as a AHAA Board Director and as Chairman of this organization’s Code of Ethics and Standard & Practices Committee.
“I am very honored to be selected as one of the nominees for this prestigious award and will continue my efforts to contribute to this growing industry,” said George L. San Jose, president and chief operating officer at The San Jose Group.
You can cast your vote by August 20 for George San Jose by e-mailing it to ExecutiveAwards@hispanicad.com.
About The San Jose Group
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Hispanic and non-Hispanic markets of the U.S. and Latin America. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets.