GlaxoSmithKline Hires The San Jose Group Hispanic Agency to Assist GSK in Reaching Crucial Market

A total of twelve agencies gave presentations as part of the nationwide search for a Hispanic marketing partner. The San Jose Group was chosen for its experience, Hispanic marketing prowess, strategic insight, and in-depth knowledge of the Hispanic consumer.

“We look forward to exploring marketing growth opportunities with the GSK family of companies,” explained George L. San Jose, president and COO of The San Jose Group. “This is a crucial market because it provides a growth opportunity for pharmaceutical companies. Hispanics are very brand loyal, but also respond well to information that is specific to their needs. Medical information is important in the care of their families and we will ensure it is delivered in ways that resonate with the market.”

Headquartered in the UK and with operations based in the US, GSK is one of the industry leaders, with an estimated seven percent of the world’s pharmaceutical market. GSK also has leadership in four major therapeutic areas: anti-infectives, central nervous system (CNS), respiratory, and gastro-intestinal/metabolic. Additionally, it is a leader in the important area of vaccines and has a growing portfolio of oncology products. The company also has a Consumer Healthcare portfolio comprising over-the-counter (OTC) medicines, oral care products, and nutritional healthcare drinks, all of which are among the market leaders.