San Jose Group Will Improve Spanish-language Communication Materials
CHICAGO (Sept. 6, 2007) – Rider’s Edge at Harley-Davidson has signed a three-year agreement with The San Jose Group (SJG) to create materials for Hispanic audiences,.
Rider’s Edge is a motorcycle course available at all Harley-Davidson dealerships. The program teaches road safety practices to new and skilled riders, as well as to those interested in learning techniques for riding in a group. The new Rider’s Edge materials will be available at Harley–Davidson dealers, nationwide in Fall 2007.
The San Jose Group was brought in to raise awareness of the Rider’s Edge program and encourage participation by Hispanic riders. SJG was selected to execute the campaign because of its in-depth understanding of the U.S. Hispanic segment and expertise in culturally relevant marketing communications
Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to the San Jose Network, Ltd. the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets. For more information on The San Jose Group, please visit www.thesanjosegroup.com.