Harvest Christian churches Association (HCCA) Launches the ‘Discover Faith’ Campaign,
CHICAGO (October 2014) — The San Jose Group (SJG) announced the launch of its “discover faith” campaign for the Harvest Christian Churches Association (HCCA). This new campaign aims to engage individuals who are in the process of exploring their purpose in life and prompts them to discover their faith. The multimedia campaign will roll out in the U.S. as well as Latin America.
“This marks the first year that HCCA will make a concerted effort to reach out to the English-speaking public,” said Pastor Erwin Carrera, president of HCCA. “We are very excited about this new opportunity, which will help us reach and engage a greater number of people across the U.S. and encourage them to discover faith.”
Consisting of multi-language television, radio, print, out–of–home and social media advertising, the campaign features recognized small miracles that engage and challenge individuals to discover their purpose in life by discovering their own faith, because it calls out that miracle still exist.
The thought-provoking PSAs evoke milestone life moments like a college graduation, a man returning home from the army, love between two strangers and the birth of a child to highlight how life is full of miracles. All of the ad spots highlight how miracles are different for every person.
“Respectively throughout history, mankind has used the word ‘miracle’ to describe anything that they or science could not understand or explain. We have used this global truth and made it relevant to people’s everyday life situations,” said George L. San Jose, president and COO of the San Jose Group. “The creative platform, what is a miracle for some is not a miracle for others, translates across multiple segments and engages people to discover their purpose and experience their miracle by discovering faith.”
The San Jose Group and the Harvest Christian Churches Association have been working together for 15 years. Since 2001, HCCA has received more than $600,000,000 of donated media time and space. The multimedia campaigns have made over 1.7 billion impressions and have reached the population of over 581 million Hispanics.
About the Harvest Christian Churches Association
The Harvest Christian Churches Association is a nondenominational group of churches that have come together for the purpose of reaching out to the public with inspirational messages of hope and practical teachings that promote strengthening their faith by coupling biblical knowledge with expertise from the business community.
About The San Jose Group
The San Jose Group (SJG) is a Chicago-based integrated marketing and digital advertising agency specializing in lifestyle and behavioral marketing solutions. SJG’s Creative Group has developed many award winning TV commercials targeting complex markets over its 30 years. SJG specializes in lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today’s industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit thesanjosegroup.com or thesanjosegroup.com