Knouse Foods Picks The San Jose Group as its first-ever hispanic advertising agency
CHICAGO – Following a national search, Knouse Foods has selected The San Jose Group as its first-ever Hispanic advertising agency of record to help develop and launch a branding campaign to promote Musselman’s Apple Sauce.
The campaign will focus on select markets in the Southwest and will include a combination of advertising and in-store retail promotions touting the benefits of applesauce as a healthy, natural snack alternative for families.
Knouse Foods adds to a growing list of companies that have turned to The San Jose Group for its expertise in promoting grocery and non-refrigerated food products in the Hispanic marketplace.
“We are excited to partner with Knouse Foods to help them build loyalty and usage among Hispanic consumers,” said George L. San Jose, president and COO of The San Jose Group. “It’s a tremendous opportunity for us to do what we do best – introduce new products to the Hispanic market.”
Knouse brands, which include Musselman’s, Lucky Leaf, Apple Time, Lincoln and Speas Farm, have been family favorites for more than 50 years. At the same time, Knouse has become one of the largest suppliers of processed fruit products in the industry, with a network of quality growers that assures customers of fruit products that feature consistent texture, natural flavor and great taste. Headquartered in Peach Glen, Pa., Knouse Foods has facilities in several Pennsylvania locations as well as in West Virginia and Michigan.
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at http://www.thesanjosegroup.com.