CHICAGO (August 8, 2005) — The San Jose Group announced today the creation of the agency’s new Retail Promotional Marketing Group known as RPM. The Chicago-based agency has hired Maria Jaime as the new account director to lead the new department. The San Jose Group’s RPM division is dedicated to developing account specific turnkey retail promotional programs customized to meet brand and sales objectives in the Hispanic market.
Maria brings with her over 10 years of experience in creating and executing top-notch promotional and event marketing programs for Hispanic audiences. Maria began her career at Sanchez & Healy Advertising where she was in charge of developing marketing programs for clients such as Kellogg’s, Corona Beer and Jewel Food Stores. She then joined the Sunflower Group where she held various roles creating strategic Hispanic promotions and event marketing plans in the categories of consumer packaged goods brands, mass merchandise chains and grocery retailers for companies such as P&G, Kraft, Pepsi, Nestle and Wal-Mart.
In 2005 Maria was promoted to head-up Sun Flower Group’s Hispanic Division generating outstanding sales results by executing Hispanic MARCOM programs from concept development to implementation for many of the largest U.S. Hispanic advertising agencies throughout the U.S.
“We are pleased to announce both the opening of our new promotional group and the hiring of Maria to lead this division,” said George L. San Jose, president and COO of the San Jose Group. “Maria’s experience in the marketing-promotional field will bring a valuable contribution to better serve our clients providing a seamless integrated marketing approach. She will work closely with SJG’s account service groups already well known for their campaigns’ excellence.”
About The San Jose Group
Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to The San Jose Network, Ltd., the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets. For more information, visit www.thesanjosegroup.com.