QueRico.com Selects SJG to Launch Hispanic Advertising Campaign
CHICAGO (December 15, 1999) — QueRico.com, an Internet provider of Latin American products, including non-perishable foods, music and health & beauty, announced its selection of The San Jose Group (formerly San Jose & Associates, Inc.) as its first advertising agency-of-record for the Hispanic market.
Headquartered in Evanston, Ill., QueRico.com is a division of EthnicGrocer.com, a business- to-consumer Internet company that specializes in ethnic-related products. QueRico.com currently offers thousands of products from the Caribbean, Mexico, Brazil and Argentina. Within the next few months, the site will be expanding to include an even more diverse product mix and will encompass several more Latin American countries.
“Our goal is to make QueRico.com the preferred shopping site for Hispanic consumers who are looking for authentic products, free delivery, superior customer service and a 100% satisfaction guarantee,” said Mr. Craig Gaitán, director of marketing and communications for QueRico.com. “The San Jose Group demonstrated the creative power and strategic expertise that we need to ensure our success in the Hispanic market,” Mr. Gaitán added.
The San Jose Group will begin working immediately on a major advertising campaign and public relations launch. The marketing program will target both English- and Spanish- dominant Hispanic consumers. The launch will consist of brand-building and advertising across television, radio, print, outdoor and the Internet, as well as cross-promotional programs, event marketing, direct response and a national public relations platform.
“QueRico.com truly offers an innovative service for the Hispanic consumer, and we are thrilled to have been chosen to assist them in maximizing their growth potential from the fastest growing segment of on-line shoppers in the U.S.,” said Mr. George L. San Jose, president and COO of The San Jose Group.
About QueRico.com
QueRico.com is a division of EthnicGrocer.com, the world’s most comprehensive source of ethnic ingredients and consumer products. With more than 20,000 high-quality, affordable food and consumer products from 50 countries, EthnicGrocer.com provides on-line shoppers with a simple solution to purchase ethnic groceries, obtain easy-to-follow recipes and access information about different cultures from around the world. In addition to QueRico.com, EthnicGrocer.com targets mainstream Americans with ethnic products and has also developed specialized sites – HuanYin. com and Namaste.com – to serve the Chinese and Indian communities, respectively.
About The San Jose Group
Incorporated in 1981,The San Jose Group is a consortium of marketing communications companies specializing in reaching the Hispanic and non-Hispanic markets of the U.S. and Latin America. Headquartered in Chicago, the firm provides strategic consulting and integrated marketing expertise throughout the Spanish-speaking Americas.