Hispanic Agency to Publicize Products and Programs in Growing Market
CHICAGO – (January 10, 2003) Kraft Foods, the nation’s largest branded food company, announced recently that it has selected San Jose Public Relations as the company’s agency for U.S. Hispanic PR initiatives including both product publicity and communication programs supporting Kraft’s corporate contributions in the Hispanic community.
After an exhaustive search, including presentations by several agencies, San Jose was chosen for its proven expertise and leadership in the public relations field. San Jose Public Relations will develop programs that will highlight Kraft’s support in the Hispanic community. Additionally, it will create culturally relevant themes to communicate the specific benefits to this segment throughout the U.S. These programs are directed to today’s Hispanic family and its long-term health needs. Kraft’s longevity and partner organizations will also likely be the focus of much of the corporate contributions work.
“While most U.S. Hispanics are familiar with the Kraft name, we look forward to creating a multi-tiered approach that will focus on both products and the company’s commitment to the Hispanic community,” explained George L. San Jose, president and COO of The San Jose Group.
Kraft Foods, the largest packaged food company in the nation, has been active with the Hispanic community for many years sponsoring special events and educational initiatives. Additionally, through the company’s corporate contributions initiative, Kraft has supported programs in the areas of hunger, domestic violence and arts education. Headquartered in Northfield, IL, Kraft Foods is the North American food business of Philip Morris Companies Inc.
San Jose Public Relations is part of The San Jose Group, a consortium of marketing communications companies specializing in reaching the Hispanic and non-Hispanic markets in the U.S. and Latin America. The Group’s expertise, services and resources transcend domestic and international markets. More about The San Jose Group can be found at www.thesanjosegroup.com.