Innovative Frozen Pizza Marketer to Pilot Hispanic Programs in 2005
CHICAGO – Following a national review, Schwan’s Consumer Brands North America, Inc., has selected The San Jose Group (SJG) as its first-ever Hispanic advertising agency of record. The agency will help Schwan’s develop and launch an integrated pilot marketing program to promote its leading brands of frozen pizza, including Freschetta®, Red Baron® and Tony’s®.
It is envisioned that the programs will include market research (through SJG’s proprietary Inside Out™ planning model), advertising, public relations and in-store retail promotions.
“We are excited to partner with The San Jose Group,” said Darci Eckermann, Schwan’s’ director of marketing services. “We are confident that SJG’s impressive retail capabilities and fully integrated marketing expertise will help us build stronger relationships with our key accounts, as well as a new revenue stream from the Hispanic consumer segment.”
“The frozen foods aisle is relatively underdeveloped within our market,” said George L. San Jose, president and COO of The San Jose Group. “However, like her general market counterparts, our female head of household is also looking for convenient and nutritious meal solutions for her family. We look forward to working with Schwan’s to help them build loyalty and usage among this important segment with their award-winning brands.”
Schwan’s Consumer Brands North America, Inc., is a division of The Schwan Food Company, Inc., a privately held company based in Marshall, Minn., established in 1970. The company boasts a number of frozen food brands including Freschetta®, Red Baron® and Tony’s® pizza, Pagoda® and Larry’s Potatoes®. The brands are represented in more than 32,000 retail outlets across the United States.
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at www.thesanjosegroup.com.