SJ&A NAMES VICE PRESIDENT ACCOUNT SERVICES
CHICAGO (July 6, 1999) – San Jose & Associates, Inc. recently welcomed its newest member, Manuel A. Rodriguez as Vice President Account Services, who brings over 25 years of multicultural advertising and top-level management expertise to the agency.
Before joining SJ&A, Manny sharpened his advertising and marketing experience in the highly competitive financial products and services arena. Early in his career, he shaped the advertising and promotional programs of the country’s 5th largest banking institution, as First Chicago Corporation’s Manager of Corporate Design Services. He later went on to spearhead the multicultural markets programs for First Card. In this role, Manny was responsible for both Hispanic and non-Hispanic customer acquisition and retention programs, leveraging advertising, promotions and over 200 million direct mail drops annually.
“Manny’s results-driven marketing communications expertise and superior management skills will prove to be true assets,” said George L. San Jose, president and executive creative director of SJ&A. “Not only will Manny be a key player in the growth and development of the agency, but he will also play a pivotal role in achieving the sales growth objectives of the Agency’s clients,” he added.
Incorporated in 1981, San Jose & Associates is a full-service advertising, marketing and public relations agency that specializes in the Hispanic and non-Hispanic markets of the U.S. and Latin America. Headquartered in Chicago, the firm serves as the anchor for The San Jose Network™, which specializes in strategic cross-cultural marketing and advertising across domestic and international markets.