The San Jose Group welcomes a new Creative Director to its in-house creative team.
Diego Cantú is an award-winning creative and executive with more than a dozen years’ experience in U.S. marketing. He has worked at some of the country’s largest Hispanic agencies and served clients like General Motors, Cingular, Master Foods and Procter & Gamble.
Prior to joining SJG, Diego worked at various Hispanic agencies in the U.S. and Mexico, including Campbell-Ewald’s Latin American and Hispanic division, Accent, where he was CCO. There he developed and executed campaigns for Nextel, Sprint and GM brands like Chevy, Cadillac and Hummer.
In his previous experience leading creative teams at Latinworks, Y&R’s Mendoza Dillon, Bromley and Mexico’s Vertice, Diego led worldwide creative efforts for beverage brands like Anheuser-Busch and The Coca-Cola Company, telecommunications companies like SBC Communications, Pacific Bell and Ameritech, and packaged goods such as Castrol Motor Oil and Purina Pet Food. He also wrote and produced creative work for Procter & Gamble, Levi’s and Western Union.
During his time at Leo Burnett in Chicago, Diego was the first Hispanic Creative Director to lead the Hispanic and African-American segment marketing accounts for The Walt Disney Company and Procter and Gamble.
A well-known leader in the general market and Hispanic advertising industry, Diego is a founding member of Circulo Creativo USA, and a frequent judge of creative at major awards shows. During his time in Miami, he also taught at the prestigious Miami Ad School.
Diego believes that good planning is an integral part of the creative process, and has led teams to produce results-driven work based on key insights taken from the planning process. His approach has always been to come at a concept through the back door and see how a campaign can incorporate integrated and experiential elements.
Let us know how he and our creative team can help make an impact on your Hispanic advertising.