Dominick’s “Mazorca” Ad Gives Agency Another Reason to Smile
Chicago, January 13, 2000 — For the 4th time in less than six months, The San Jose Group (SJG) has been nationally recognized for its creative expertise in the Hispanic market. Recently, the Se Habla Español Awards in Communication, organized by Hispanic Business magazine, named SJG the winner in the Newspaper-Best Retail Food Outlet category.
This latest honor with Se Habla Español was earned for a print ad featuring a smiling corn cob, titled “Mazorca,” which SJG created for Dominick’s Finer Foods in commemoration of Mexican Independence Day. Last August, Ad Age magazine selected this same print execution as the winner in the Newspaper Advertising Category during the 1st Annual Hispanic Creative Advertising Awards.
At this same Ad Age competition, SJG received an honorable mention for a :30 TV PSA for the American Cancer Society, titled “Doctorcita.” In November 1999, “Doctorcita” also made the rounds into the winners’ circle at the annual awards program held by The RX Club, a national health care advertising organization.
“My greatest pride comes not only from the attention that these executions have attracted in the awards spotlight, but also from the marketing communications objectives they have helped us achieve for our Clients,” said George San Jose, president and COO of SJG.
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Hispanic and non-Hispanic markets of the U.S. and Latin America. Headquartered in Chicago, the firm provides strategic consulting and integrated marketing expertise throughout the Spanish-speaking Americas.