CHICAGO
(December 3, 2012) — In 1981 at an early age, George L. San Jose was sure of
two things: the obvious need for full-market representation in U.S. advertising
and the reality that his entrepreneurial spirit could create an opportunity to
serve as a thought-leader in the multicultural marketing space. With this
vision, San Jose founded The San Jose
Group
(SJG) a Hispanic-focused advertising agency specializing in multicultural
lifestyle and behavioral marketing solutions. SJG’s success as one of the
industry’s first agencies dedicated to reaching the Latino community later led to
the development of two additional business units- SJ Public Relations and San Jose Consulting. After 31
years of providing insightful advertising campaigns and strategic counsel to
dozens of clients, while receiving hundreds of awards from the marketing and
advertising community, The San Jose Group is considered an ‘Agency to Watch’ in
2013.
“We
have had a very exciting year,” said George San Jose, president and chief
creative officer, The San Jose Group. “Every year the agency selects one major
innovation to focus on and allocates additional professional time to master. This
year, we charged our digital team with the task of optimizing the digital
assets of each client and leveraging their social media channels to offer a
unique and impactful brand experience for their consumers. This strategic
approach delivered well-received results to our partners.”
This
quarter alone, The San Jose Group and its Public Relations division received the
following awards for its advertising and public relations campaigns:
The San Jose
Group
Marcom Awards, honoring excellence in
marketing communications:
– Metropolitan
Family Services, Platinum Award, ‘Domino
Effect’
– American
Family Insurance, Gold Award, ‘Driveway Dreamer’
– Hispanic
Christian Churches Association, Honorable Mention, ‘Cambia Tu Mundo’
Davey Awards, honors creativity by
recognizing work from small agencies:
– American
Family Insurance, Silver Award, ‘Driveway
Dreamer’
Additional
awards won this year include:
The San Jose
Group
Telly Awards, honoring the best in film
and video:
– American
Family Insurance, Silver Award, ‘Driveway
Dreamer’
– HCCA,
Bronze Award, ‘Cambia tu Mundo’
Hermes Creative Awards,
international competition for creative professionals:
– American
Family Insurance, Honorable Mention, ‘Driveway
Dreamer’
– Hispanic
Christian Churches Association, Gold Award, ‘Cambia
tu Mundo’
SJ Public
Relations
Publicity Club of Chicago Golden Trumpet
Awards,
Midwest’s most prestigious awards program honoring achievement in public
relations and communications:
– Gift
of Hope Organ & Tissue Donor Network, Gold Award, ‘National Minority Donor Awareness Day’
– Gift
of Hope Organ & Tissue Donor Network, Silver Award, ‘2012 Rose Parade’
Hermes Creative Awards,
international competition for creative professionals:
– Gift
of Hope Organ & Tissue Donor Network, Platinum Award, ‘2012 Rose Parade’
“In 2013, we will continue to serve as the
agency for today’s complex markets while establishing ourselves as the leading
independent provider of innovative marketing solutions that transcends culture,
borders and language,” said San Jose.
To
learn more about The San Jose Group, please visit www.thesanjosegroup.com.
About
The San Jose Group
The
San Jose Group (SJG) specializes in multicultural lifestyle and behavioral
marketing solutions. The agency leads with business planning and ROI modeling
in providing message development, persuasive content and ideation across
digital, social and advertising channels. SJG along with its Consulting and
Public Relations divisions service Fortune1000 clients and today’s industry leaders.
SJG is the founding member of the San Jose Network Ltd., the largest
independent advertising agency network reaching the U.S. and Latin America. For
more information, visit www.thesanjosegroup.com.
About
SJ Public Relations
SJ
Public Relations (SJPR) is a total market solutions public relations agency
with a sub-specialty in multicultural communications. As the award-winning
persuasive content division of The San Jose Group, SJ Public Relations focuses
on delivering multi-platform communications solutions. The PR agency works with
Fortune 1000’s clients, industry leaders and non-profits across a variety of
categories. For more information, visit: www.sjpublicrelations.com.