Strategic Approach Brings Industry Recognition to Chicago-based Multicultural Marketing Firm
Chicago (December 3, 2012) –In 1981 at an early age, George L. San Jose was sure of two things: the obvious need for full-market representation in U.S. advertising and the reality that his entrepreneurial spirit could create an opportunity to serve as a thought-leader in the multicultural marketing space. With this vision, San Jose founded The San Jose Group (SJG) a Hispanic-focused advertising agency specializing in multicultural lifestyle and behavioral marketing solutions. SJG’s success as one of the industry’s first agencies dedicated to reaching the Latino community later led to the development of two additional business units- SJ Public Relations and San Jose Consulting. After 31 years of providing insightful advertising campaigns and strategic counsel to dozens of clients while receiving hundreds of awards from the marketing and advertising community, The San Jose Group is considered an “Agency to Watch” in 2013.
“We have had a very exciting year,” said George San Jose, president and chief creative officer, The San Jose Group. “Every year the agency selects one major innovation to focus on and allocates additional professional time to master. This year, we charged our digital team with the task of optimizing the digital assets of each client and leveraging their social media channels to offer a unique and impactful brand experience for their consumers. This strategic approach delivered well-received results to our partners.”
This year alone, The San Jose Group and its Public Relations division received the following awards for its advertising and public relations campaigns:
The San Jose Group
Telly Awards, honoring the best in film and video:
Marcom Awards, honoring excellence in marketing communications:
Davey Awards, honors creativity by recognizing work from small agencies:
Hermes Creative Awards, international competition for creative professionals:
(Page 2)
SJ Public Relations
Publicity Club of Chicago Golden Trumpet Awards, Midwest’s most prestigious awards program honoring achievement in public relations and communications:
Hermes Creative Awards, international competition for creative professionals:
“In 2013, we will continue to serve as the agency for today’s complex markets while establishing ourselves as the leading independent provider of innovative marketing solutions that transcends culture, borders and language,” said San Jose.
To learn more about The San Jose Group, please visit www.thesanjosegroup.com.
About The San Jose Group
The San Jose Group (SJG) specializes in multicultural lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune1000 clients and today’s industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit www.thesanjosegroup.com.
About SJ Public Relations
SJ Public Relations (SJPR) is a total market solutions public relations agency with a sub-specialty in multicultural communications. As the award-winning persuasive content division of The San Jose Group, SJ Public Relations focuses on delivering multi-platform communications solutions. The PR agency works with Fortune 1000’s clients, industry leaders and non-profits across a variety of categories. For more information, visit: www.sjpublicrelations.com.