The San Jose Group Names Jerry Fronczak as Vice President of Insights & Integration
CHICAGO – Jerry Fronczak has joined The San Jose Group as vice president of insights and integration. In his role, Fronczak will help develop total market solutions and identify opportunities to increase sales for the agency’s clients. He brings a superlative record of success directing all aspects of marketing programs for Fortune 500 companies. With his depth of multicultural experience, Fronczak will also help lead the agency’s Convergent Marketing Solutions.
“Jerry has a proven ability to build and pilot high-performance initiatives securing and leading business across multicultural and international markets,” said Jim Legg, EVP of leadership and innovation at SJG. “With his keen strategy and demonstrated proficiency at launching programs to dramatically improve bottom-line performance, he will be a wonderful addition to our team.”
With 25 years of experience in advertising and marketing, Fronczak has worked extensively in the U.S. multicultural and Latin American markets, including living and working in Mexico servicing the Chevrolet, Coke and McDonald’s accounts.
In his tenure with BBDO as the managing director for the Chrysler account, Fronczak led the network management for Mexico, Latin America and Canada. Prior to BBDO, Fronczak was the international and multicultural advertising director for The Walt Disney Company. He managed the integrated global brand and product marketing initiatives for the U.S. multicultural markets, Mexican, Latin American, Asian and Canadian markets.
Established in 1981, the San Jose Group is a traditional/digital persuasive content agency that specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency’s Convergent Marketing Solutions model is supported by best-in-class business units that embrace today’s converging consumers, markets and channels. The San Jose Group and San Jose Public Relations are members of The San Jose Network Ltd., the largest independent advertising agency network servicing the U.S. and Latin America. For more information visit www.thesanjosegroup.com.