The Illinois Lottery announces The San Jose Group as its multicultural public relations agency of record
CHICAGO, Ill. Jan. 19, 2012 – The Illinois Lottery has appointed The San Jose Group (SJG) as their multicultural public relations partner. The assignment includes leading integrated campaigns for the Asian, African American, Hispanic and Polish consumer groups.
SJG will work closely with the Illinois Lottery to develop messaging and creative platforms that will engage diverse audience segments throughout the state of Illinois to stimulate ticket sales throughout the year. The agency will lead multicultural media relations, social and digital media, and public affairs.
The Illinois Lottery has a statewide network of over 7,500 retail businesses offering games including Powerball, Mega Millions, Lotto, Little Lotto, Pick 4, Pick 3, as well as Instant games. Founded in 1974, the state agency has annual sales over $2 billion, and since its inception has contributed more than $14 billion to the state Common School Fund to assist K-12 public schools.
“This is very exciting opportunity for us to work with an organization like the Illinois Lottery and support their multicultural initiatives,” said George L. San Jose, president and COO of SJG. “Our team is eager and honored to be part of the effort to enhance the affinity for the games amongst diverse audiences, and to contribute to educational funding for the state of Illinois.”
About The San Jose Group
Established in 1981, The San Jose Group is a total market solutions communications agency that specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency’s Convergent Marketing Solutions model is supported by best-in-class business units that embrace today’s converging consumers, markets and channels. The San Jose Group and San Jose Public Relations are members of The San Jose Network Ltd., the largest independent advertising agency network servicing the U.S. and Latin America. For more information, visit www.thesanjosegroup.com.