CHICAGO (July 27, 2010) — Austin Kirksey has joined The San Jose Group and will lead the strategic development and execution of programs for the agency’s healthcare and pharmaceutical clients. He brings a wealth of knowledge and best practices including patient education and direct-to-physician programs.
“Austin has a diverse background of marketing experience within the Hispanic, African American and General markets,” said Jim Legg, EVP of leadership and innovation at SJG. “He is a perfect fit for our team and the ideal account leader for brands targeting their multicultural consumer base.”
Most recently at Goble & Associates, Kirksey brings extensive pharmaceutical and healthcare experience having managed campaigns for numerous brands such as Precedex, Inomax, Sakura, Slo-Niacin, DuoNeb, AccuNeb, Curosurf, and Replagal. For Hospira, he led the corporate communications and branding efforts.
Kirksey also gained a key understanding of the multicultural market while working with former clients OfficeMax Mexico and Saturn. While at SHC Direct LLC, he developed international and multi-lingual programs, including designing, launching, and maintaining OfficeMax Mexico’s Spanish-language customer loyalty rewards programs. Within the automotive category, Kirksey managed and executed Saturn’s national promotions, as well as programs supporting new vehicle launches, that targeted U.S. multicultural markets.
Established in 1981, the San Jose Group is a traditional/digital persuasive content agency that specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency’s Convergent Marketing Solutions model is supported by best-in-class business units that embrace today’s converging consumers, markets, and channels. The San Jose Group and San Jose Public Relations are members of The San Jose Network Ltd., the largest independent advertising agency network servicing the U.S. and Latin America.
For more information, visit www.thesanjosegroup.com.