Agency Selected from Among Thousands of Entries in International Competition
CHICAGO – (May 4, 2005) The San Jose Group was recently recognized by the Communicator Awards for its television creative developed for its clients, Herdez, the leading authentic Mexican foods brand, and the Hispanic Christian Churches Association (HCCA). The Herdez :30 television execution, “Cocina,” and HCCA’s :30 PSA, “Sinfonía,” received a 2005 Communicator Award of Distinction and Crystal Award of Excellence, respectively. The Communicator Awards are granted to domestic and international entrants whose work exceeds industry standards and whose ability to communicate a message places them among the best in their field. SJG’s TV executions were selected from among more than 5,000 international entries.
In “Cocina,” a young Hispanic couple runs out of Herdez salsa while entertaining guests, forcing our hero husband to jet off all the way to Mexico to purchase more and return miraculously with the savored condiment before the meal is over! The voiceover explains that a trip to the local supermarket in the U.S. is all that is necessary to experience the beloved authentic flavor of Herdez salsa with every meal. HCCA’s “Sinfonía” shows a full symphony performing a riveting concerto. The commercial’s message conveys the importance of finding spiritual harmony with God in the various areas of one’s life just as the symphony creates harmony among its various sections of musical instruments.
“We are honored to be acknowledged by our peers for our efforts to continually exceed our creative abilities and produce the highest quality work for our clients,” said George L. San Jose, president and COO of The San Jose Group.
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at http://www.thesanjosegroup.com.