Mexican Agency Strengthens Packaged Goods Capabilities
CHICAGO, October 10, 2001 — The San Jose Group today announced the addition of Merino y Asociados as a new agency member of The San Jose Network™.
Merino y Asociados, located in Mexico, specializes in advertising, promotions, marketing and public relations. Its clients include Dona Maria, Empacadora Bufalo, Miel Carlota, Linea Cosmetica Soften, Salsa Kikkoman, and Hormel/Spam.
“The San Jose Network is growing consistently and strategically to meet our clients’ needs,” said George L. San Jose, president and COO of The San Jose Group. “Merino y Asociados is a strong agency that complements our existing services with valuable experience, especially in the packaged goods and food categories, increasingly competitive areas that are growing exponentially in the Hispanic marketplace.”
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Hispanic markets in the U.S. and Latin America. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More about The San Jose Group can be found at www.thesanjosegroup.com.
The San Jose Network is composed of more than 500 top-seasoned advertising and marketing professionals unifying 25 agencies in 19 countries. With the assistance of the San Jose Network, the San Jose Group can better serve its clients’ needs in reaching the Hispanic consumer throughout Latin America and the United States.