Willy Medina Joins The San Jose Group as Vice President of Public Relations
CHICAGO – The San Jose Group announced today the hiring of Willy Medina as vice president of public relations. Medina has more than 15 years of creative, results-oriented experience in media relations and crisis communication in corporate and agency settings.
“Willy brings a wealth of experience that really bolsters our PR team,” said George L. San Jose, president and COO of the San Jose Group. “Willy’s ability to manage projects and deliver excellent customer service will serve our agency and our clients well.”
While at Sears, Roebuck and Co., Medina managed the company’s proactive outreach to Hispanic and African-American customers. Medina directed national campaigns in print and broadcast, scoring media hits that helped drive recognition and product sales for Sears with the company’s fastest-growing consumer groups. Prior to that, Medina helped manage Hill and Knowlton’s technology practice in Chicago.
“I am looking forward to helping new and current clients integrate their communications efforts with programs that leverage advertising, marketing communications and public relations,” said Medina, who most recently worked as a spokesperson for one of the State of Illinois’ largest agencies. “The San Jose Group is known for producing advertising and public relations campaigns that deliver results, and I look forward to helping companies maximize their sales potential with creative, measurable communications programs.”
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at http://www.thesanjosegroup.com.