Marketing veteran brings wealth of media strategy experience to agency
CHICAGO – The San Jose Group today announced the hiring of Yadhira Arroyo as a media strategist. Arroyo successfully developed multi-million dollar national campaigns for such clients as Burger King, Procter & Gamble, Avon and BMW.
“Yadhira’s experience in planning national Hispanic media campaigns has prepared her well for her new role,” said George L. San Jose, president and COO of the San Jose Group. “Her experience and insights further bolters an already powerful team.”
Arroyo joins The San Jose Group from Bromley Communications, where she worked as an assistant media strategist. While there, she monitored client branding and message strategy to ensure effective execution across numerous channels and media.
Arroyo was responsible for more than $20 million in media investments, successfully managing outdoor and Internet advertising campaigns in the top 20 Hispanic markets.
“The San Jose Group is a great fit for me since it thrives on being a performance-driven culture,” Arroyo said. “I look forward to bringing my passion and experience to develop creative and measurable programs that maximize a client’s sales potential.”
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at http://www.thesanjosegroup.com.