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Trending Tuesday: Disney Rebrands into Live-Action

“Some Disney purists may be asking why, considering so many of these films were great to begin with” Drew Mackie prompts, referring to Disney’s recent revival as a live-action enterprise. “The answer is simple… these are films people are willing to shell out to watch” (People). Over the past few years, Disney has started to […]

Wisdom.Applied Wednesday: Brands to the Future

SPOILER ALERT! Because there are apparently people among us who have not seen the Back to the Future Trilogy.  Since you’re Interneting right now, you must be aware that today is Back to the Future II Day. Yes, today is the day the Doc Brown, Marty McFly and his girlfriend Jennifer Parker travel to from […]

Throwback Thursday: Back to the Cuba

Great Scott! Any Back to the Future fan is excited to be living in our modern time. Although we don’t have any (real) hover boards, legitimate power laced Nikes or self-drying clothes, we do have a Cubs team that is vying to make a run for the World Series (can you say Kris Bryant and Jake Arrieta?) […]

Two For Tuesday: When Awards Go Viral

The Emmys take place this upcoming Sunday, September 20th. For this week’s Two for Tuesday, we take a look at how other awards shows have proven to be great opportunities for brands looking to make a mark on pop culture.   Marketing and advertising departments spend a lot of time and money creating new campaigns and […]

Throwback Thursday: Visit Our (Totally Real) Website!

Twenty-two years to the day after viewers first saw a T-Rex charge across the movie theatre screen, Jurassic Park’s highly anticipated sequel, Jurassic World, premieres tonight at midnight. In honor of the film, this week’s Throwback Thursday looks at how movies, from Jurassic World to The Blair Witch Project, have brought their worlds to life online.   For those […]

Throwback Thursday: Kurt Cobain Revamped

For this week’s Throwback Thursday, we take a look at how a recent documentary puts an original and refreshing spin on a rock legend’s well-known tale.   It’s been almost 30 years since Kurt Cobain first arrived on the music scene with his band Nirvana, bringing with them grimy flannel shirts and a rebellious attitude. […]

Two for Tuesday: Panem Propaganda Engage Hunger Games Fans

The integration of digital assets into any marketing campaign is becoming increasingly vital, especially as the marketers are increasingly targeting younger and younger consumers (who are growing more dependent on technology). It comes as no surprise that marketers are using highly integrated campaigns to engage young consumers, and simulate a tangible feel, or world, to accompany […]

Wisdom.Applied Wednesday: Branding Blockbusters

New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are promotions really that different from one film to the next? Occasionally, films will […]

Two for Tuesday: Two Different Movies, One Message

I love movies. Like–I love them ferociously. I believe in the power of film to not simply entertain and inspire, but to perhaps even change an audience’s paradigm completely. With that in mind I bring you today’s Two for Tuesday. The two films Don Jon and The Secret Life of Walter Mitty are vastly different […]

Fun Friday–2013: Top Films

The cinema struggled through five long years of oppression, but the box office has been liberated. That’s right, for the first year since 2008, the Twilight Saga isn’t one of the highest grossing films (of course, they didn’t release any this year). Apparently, American cinematic taste also hit a recession in 2008. You may all breathe […]

Throw Ho Ho Back Holiday Movie Thursday

Now it’s just starting to get suspicious. First I was given technology repeatedly as a topic perhaps to feature my aged ignorance, and now I am consistently offered these Throwback opportunities as if I can ONLY really discuss things of bygone years. It’s okay Cassandra–-I am not offended. I know that my age brings a […]

Throwback Thursday: Five Awesomely Strange Unforgettable Halloween Movies

Halloween is one week away! In celebration, I’d like to share five of the most unforgettable (strange) Halloween movies for this Throwback Thursday and inspire some last-minute costume ideas. 5. The Addams Family (1991) The dark comedic award winning film starring Raul Julia (Gomez) and Anjelica Huston (Morticia) features a bizarre family unlike any other. The movie is about […]