hispanic consumer behaviors

Demystifying the hispanic consumer: Myth #2

The following post is part 2 of a 7 part series

Myth #2

Each Hispanic Subgroup Needs a Different Approach


While there are distinctions among the various ethnicities as it pertains to dialects, customs and category development, there are more common denominators than differences when it comes to purchase drivers. SJG has helped its clients to generate $3 billion in sales increases by leveraging a cost-effective universal approach that can be fine-tuned to subtle cultural nuances on a market-by-market basis if necessary