Carl Buddig and Co. Selects Houston for First Hispanic Market Campaign



Audience a Top Priority for Family Owned Lunch Meat Brand


Chicago, IL (August 12, 2015) Recognizing the buying power and influence of the expanding Hispanic market, Carl Buddig has selected Houston, TX to launch their first integrated in-language campaign based on a combination of factors that point to Houston as an ideal marketing environment to win a new multicultural consumer base for the family company. 


The campaign consists of radio, out of home advertising, social, digital and earned media efforts to drive awareness with Hispanic consumers and drive them to local stores where they can find Buddig’s wide selection of convenient, pre-packaged lunch meats. The campaign’s core relies on retailer partnerships with the area’s top grocery chains with in-store activation & promotion throughout the important Back-to-School period, a key timeframe for reaching moms as they are looking for new lunch-time solutions in the aisle. Among Buddig’s retail partners are Walmart, Kroger, HEB, Fiesta, FoodTown, &Foodarama, among others.


‘The Buddig brand and our family of employees are committed to providing all of our customers with quality and affordable lunch meats,’ says Tom Buddig, Buddig’s Executive Vice President of Marketing, ‘We value the Hispanic families that trust Buddig so we are incredibly excited to be able to connect with them in this creative way in partnership with our retail partners because when they win, we win. Houston is a dynamic market; we are eagerly preparing the launch of our Hispanic campaign.’ 


Everyone appreciates hearty taste and wholesome freshness, especially when it comes from a family tradition of quality. Buddig works tirelessly to maintain the standards of excellence, providing everyone in the family with fresh, high-quality meats, unique flavors, and variety



About Buddig


At Carl Buddig, we feed family traditions with a strong history of quality, variety, innovation and value. As a fourth-generation family owned company, we embrace time-tested traditions and support today’s families with flavorful and affordable meal solutions as they create new ones.

In 1943, Carl Buddig started his chopped, pressed, cooked, smoked beef process. It was an industry innovation that produced a better quality product consistently. Since then, nothing makes us happier than providing your family with great tasting meats at affordable prices. 


Over the years, we’ve added a variety of mouthwatering new flavors, but we’ve never compromised our family tradition of quality established by Carl Buddig himself.

For the past 72 years, Carl Buddig & Company has been a family operation, and it will continue to be. We’re exceptionally proud of our ‘family of employees’ and the commitment they show every day. Our employees strive to bring you only the highest-quality meats because we’re consumers ourselves.


To learn more about other Buddig recipes and products, please visit  You can also visit us on our Spanish-language Facebook page at