Goodwill Taps The San Jose Group to Target Multicultural Audiences in Back-to-School Campaign

Chicago, Illinois (June 24, 2014)–Goodwill Industries International, Inc., otherwise known as Goodwill, has selected The San Jose Group to plan and launch a new campaign targeting multicultural demographics in the Chicagoland area. The San Jose Group, a total market integrated marketing and advertising agency based in Chicago, is thrilled to add such a renowned and influential public service provider to its diverse client roster.
“Goodwill’s objective to reach the Hispanic market is critical,” said Goodwill’s Rachel Morales, Manager, Marketing and Brand Development. “Between this and our international programs in countries like Venezuela, Mexico and Uruguay, Goodwill and The San Jose Group was a good fit. Ultimately, as we try to expand and reach new demographics domestically and internationally, it is important that we have a partner that has a strong background with these new target audiences.” 
Over the last five years, the number of Goodwill shoppers has increased approximately 10 percent. While the chain grows in popularity, the demand for employees is also steadily growing. In 2012 alone, Goodwill helped over two hundred thousand people of Hispanic origin through a variety of their services. 
“Research has shown that the biggest challenges to employment for people of Hispanic heritage are language and literacy, basic education and work skills, and documentation of status,” said Jim Gibbons, president and CEO of Goodwill Industries International Inc. In turn, he says, “Goodwill has customized its workforce development services to help this population navigate these challenges and earn employment.”
By working together, Goodwill and The San Jose Group hope to continue benefiting multicultural demographics–including, but not limited to, the Hispanic population. “As an agency that proudly represents Chicagoland’s multitude of cultural demographics, we could not be more excited to work on a campaign like this,” said George L. San Jose, president and CCO of The San Jose Group. “This is a chance for us to work with a big name making a true difference for communities in the United States and abroad.”
About Goodwill Industries International
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with a presence in 14 other countries. Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in nearly 2,900 stores and online at Goodwill also builds revenue and creates jobs by contracting with businesses and government agencies to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2013, more than 9.8 million people worldwide benefited from Goodwill’s career services. Goodwill channels 83 percent of its revenues directly into its programs and services.
To find a Goodwill location near you, use the online locator at, or call (800) GOODWILL. Follow us on Twitter:@GoodwillIntl, and find us on Facebook: GoodwillIntl.
About The San Jose Group
The San Jose Group (SJG) is a Chicago-based integrated marketing and digital advertising agency specializing in lifestyle and behavioral marketing solutions. SJG’s Creative Group has developed many award winning TV commercials targeting complex markets over its 30 years. SJG specializes in lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today’s industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit or