Trending News Monday: World Cup in the Record Books

Yesterday, Germany wrote their way into the history books, defeating Argentina in extra time. While LeBron James announced his decision to return to Cleveland, the Bulls welcomed Pau Gasol and Nike’s Jordan Brand tipped a hat to Derek Jeter, World Cup brand partners were happy to discover that the 2014 FIFA World Cup far surpassed any […]

Wisdom.Applied Wednesday: Nike Risks Win Internet

As many of you may have heard, this little event called the FIFA World Cup is in its final stages. With such a huge worldwide event that happens every four years, brands are at war to capture and capitalize on the attention of such a large audience. Although the USA was beaten by Belgium in […]

Wisdom.Applied Wednesday: World Cup Under The Influence

Mostly every sports fanatic (21 and over that is) has experienced the bittersweet feeling of enjoying a cold, alcoholic beverage at their favorite sporting event; but for Brazilian soccer fans, this World Cup is the first time in eleven years they will be able to purchase alcohol in the stadiums and cheer on their national […]

Trending News Monday: Say it Ain’t Solo

From the pitch to the pen, the top three stories circulating on social media this weekend either involved soccer or the slammer… or both, and we’ve collected them all here for today’s Trending News Monday.   News from the Pitch: Dramatic USA-Portugal Match The USMNT had a chance to solidify USA’s spot in the second […]

Trending World Cup News Monday

While the Spurs may have cut the grudge-match NBA Finals short yesterday, defeating the Heat 104 to 87, the 2014 FIFA World Cup is just getting started. Group play is underway, with Groups G and H getting their first group games in over the next two days. Thus far, the tournament has spawned surprises both on […]

Throwback Thursday: World Cup Anthems

With Brazil and Croatia’s kickoff earlier today, the 2014 FIFA World Cup is officially underway. As I’m writing for a largely American audience, I’m just sensing a “why should I care” response—especially since baseball is in full swing and the NBA and Stanley Cup Finals are both well underway. In that light, let me just […]

Wisdom.Applied Wednesday: Americans, Advertisers and the World Cup

The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is […]