It’s no secret that people like to avoid advertisements, so brands incorporate advertising more subtly into people’s everyday lives. While native advertising and product placements are popular among today’s brands, one especially effective method that’s been making a comeback recently is grassroots marketing. With the audience itself serving as brand representatives, grassroots campaigns eliminate what […]
Tag: blockbuster
Throwback Thursday: Renting from Block to Box
Renting a movie used to be an accepted process, consisting of driving to the local video store, selecting the movie, paying $6.99 for a 3-day rental and returning home. But ever since the largest movie entertainment rental company in the United States and U.K. filed for bankruptcy merely twenty-five years after its founding, the process […]