“The customer is always right.” For anybody who has worked in a customer service job of any type, that is probably the most infuriating motto in the English language. By and large, though, it’s also true. Keeping customers happy is key to protecting a brand’s image and ensuring customer loyalty, so while it may make […]
Tag: branding
#ForceFriday: The Star Wars Toys Awaken
It’s been almost three years since Disney acquired Lucasfilm and, most importantly, the Star Wars franchise, from George Lucas, and since then the sci-fi staple has only been getting stronger. As Obi-Wan Kenobi once said, “If you strike me down, I shall become more powerful than you could ever imagine.” And while the franchise’s […]
Wisdom.Applied Wednesday: The Good, the Bad and the Rebranding of Miley Cyrus
Miley Cyrus fans in the Dominican Republic are likely disappointed that the singer’s upcoming September 13th concert was banned by the government commission that oversees public performances. Although Cyrus recently stated that she was going to take a break from twerking, the concert was banned by the commission due to morality issues, saying in a statement that […]
Wisdom.Applied Wednesday: Brazil Brands the World Cup
The World Cup, the most popular sporting event in the world, is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and vibrant as Brazil – a country with a […]
Two for Tuesday: Two Diverse Ads
I don’t know if I was just being innocent or naive, but I thought that living in the 21st century (or 20th century if you’re Ryan Lochte) meant that racism, homophobia and sexism were social institutions confined to previous generations. However, prejudice seems like the ugly American wound that just won’t go away (once you think it’s healed, […]