In early May, one of the biggest celebrity fashion events of the year, the MET Gala, took place. Every year, celebrities of all kinds make the pilgrimage to New York City to walk down the Red Carpet set up by the Metropolitan Museum of Art’s Costume Institute, to launch the new annual exhibit theme. […]
Tag: Brands
Wisdom.Applied Wednesday: Personal Rebranding
One Direction: five teenage, European heartthrobs who touch girls’ hearts, playlists, and wall space for more than five years now. From “What Makes You Beautiful” to “Story of My Life,” the famous quintet seemingly perfected their music and group aesthetic. But such a feeling of perfection was not unanimous. In March 2015, Zayn Malik announced […]
Two for Tuesday: UX for U, pt. 2
On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we specifically looked at how UX has […]
Trending Tuesday: Mouthwatering Ads
What’s better than enjoying your favorite mouthwatering foods and beverages? Enjoying them with loved ones, of course! Just for fun, take a look at a few favorite, family-focused food and drink advertisements. Each has great creative directions, for the consumer is fully engaged in the visuals and story long before the brand is even revealed. […]
Funny Friday: National Ice Cream Month
National Ice Cream Month: the perfect excuse to grab that chocolate dipped cone on a hot summer day. But while July might entice some to seek out the nearest DQ, others can get a guilt free ice cream fix by watching a few well-done ice cream advertisements! The classic story of distress to success is […]
Throwback Thursday: A Love Story Unwrapped
The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s time together. The story starts with Juan […]
Wisdom.Applied Wednesday: Brands Get A Makeover
Yesterday, Google rolled out a complete overhaul of its logo to reflect the ever-evolving way in which users are accessing the company’s tools. For this week’s Wisdom.Applied Wednesday, Katie Schrantz takes a look at some other brands that have recently updated their logos, as well as the design trend that’s currently all the rage. […]
Wisdom.Applied Wednesday: Discover Snapchat
Mobile advertising is nothing new, as brands continue to jump at the opportunity to beam their messaging directly into your pocket. Earlier this year, though, a huge name jumped into the fray. For today’s Wisdom.Applied Wednesday, Our Space takes a look at the evolution of Snapchat’s efforts to establish itself as a leading advertising tool. […]
Two for Tuesday: Dos de Mayo
This Two for Tuesday we will look at two brands who are already gearing up for the Cinco De Mayo festivities and looking to cash in on the popular holiday. Cheers for Cinco de Mayo, the day Americans celebrate Mexico’s victory over France. Even though La Batalla de Puebla is only celebrated regionally in […]
Wisdom.Applied Wednesday: Pinterest Piquing Brand Interest
Since Pinterest burst onto the scene, marketers have been waiting for the day that it would transform from a digital cork board to a digital mall. The site, which celebrated its fifth birthday last week, has 70 million monthly visitors Pinterest is dominated by women, 68 percent of the sites users are females between the […]
Funny Brands Following March Madness
What time is it? Madness time. That’s right, the not-a-national-holiday-but-should-be known as March Madness began yesterday, and by now mostly everyone’s brackets are irrelevant (thanks a lot Iowa State and Baylor). Oh well, that’s the way the Big Dance works. If your bracket is shot already, cheer up by taking a look at some of the […]
Wisdom.Applied Wednesday: Social Fitness motivation
Don’t “Just Do It”… Post it. Share it. Everybody knows that exercising regularly is essential to staying healthy. According to Harvard School of Public Health (HSPH), exercising regularly has multiple benefits, including improving chances of living longer and living healthier, decreasing risks of heart diseases and diabetes, prevents weight gain, relieves symptoms of depression and […]