Two for Tuesday: Jingles & Branded Pop Songs

Advertisers use a variety of techniques to leave a lasting impression on consumers, but perhaps none may be as influential as the use of music. Try and think of a recent commercial that didn’t accompany its message with some sort of melody. A musical composition can establish brand recognition, reach specific demographics, inform with lyrical content […]

Funny Friday: Not-so-Threatening Celebrity Double Threats

Last night, Carrie Underwood starred in The Sound of Music Live. While the country music singer has performed live for the nation before (she was the winner of American Idol Season 4) as well as appearing on the TV show How I Met Your Mother and the movie Soul Surfer, fans voiced their skepticism and disapproval of the remake […]