As sports fans prepare for the beginning of the NBA Finals tomorrow night between Stephen Curry’s Golden State Warriors and LeBron James’ Cleveland Cavaliers, we take a look at how the league is leading the way when it comes to connecting with its growing Latino audience. In 2010, “La ENE-BE-A” (a translation of the NBA, […]
Tag: Chicago Bulls
Throwback Thursday: Michael Jordan to Derrick Rose
October has arrived, leaving one thing on my mind: the Chicago Bulls! As a HUGE Bulls fan (see my bio), this is my favorite time of year. Before I get worked up and start ranting about what I’m most excited about this season, let’s take a look at how far the team has come; after […]
Funny Friday: August’s Awkward Sports Moments
For this Chicago sports fan, the quickly approaching start of regular season games for hockey, football and basketball means it’s about to get crazy in Chicago. With #TheReturn of the Bull’s Derrick Rose, the reigning Stanley Cup Champion Blackhawks coming back to the ice and Marc Trestman and his staff working towards making their final […]
Finally, Chicago Basketball is Back!
Guess who’s back, back again, the Bulls are back—tell a friend! With the excitement of the Chicago Bulls kicking off their 2012-2013 season (without Derrick Rose) at the United Center against the Sacramento Kings last night, they pushed out an integrated marketing campaign entitled, Chicago Basketball. The campaign taps into the heart of how Chicago relates […]