Two for Tuesday: By Popular Demand

“The customer is always right.” For anybody who has worked in a customer service job of any type, that is probably the most infuriating motto in the English language. By and large, though, it’s also true. Keeping customers happy is key to protecting a brand’s image and ensuring customer loyalty, so while it may make […]

Throwback Thursday: Latin American Influence on American Foods

While the sitcom Seinfeld may have been marketed as a show about nothing, that didn’t mean the show didn’t offer audiences any relevant information. Take for instance a 1992 episode where George Costanza alerted viewers to a very important fact: salsa had overtaken ketchup as the most popular condiment in America. Since 1992 mayonnaise has taken the title of number […]

Wisdom.Applied Wednesday: The Terror of a Twitter Hack

Almost all of us have been victimized by this: you accidentally left your Facebook or Twitter account open somewhere public, and someone hacked it. Maybe they changed your birthday or wrote an embarrassing status or tweet. The truth is, hacked social media accounts happen all the time, and large companies are not that much more protected than […]

2013: Top Ten Ads According to SJG

As 2013 comes to an end, it seems natural to be in a reflective mood. Some think about their travel adventures, others recall endearing memories with friends and a few like me wonder if the Ventra card was the apocalypse Pop-Pop warned us about. I’ve also been reflecting upon the top advertisements of 2013. Those […]

Loco for Tacos: Advertising That Sells

 Advertising is consistently changing. From “can bags” to talking animals, we’ve seen advertisements come and go; yet, some seem to embed themselves in our minds forever.  Tapping into Our Emotions Does the phrase, “Yo quiero Taco Bell” (“I want Taco Bell”) ring a, well, bell? Whatever happened to that cute talking Chihuahua named Gidget who […]

Two Ads Tuesday

At the 59th International Festival of Creativity in Cannes France, agencies from around the world gathered as media judges dissected their creative work and granted the best of the best awards, making them Grand Prix Lion winners. From commercials to innovative designs to promotions (to name a few), only the most inspirational and influential pieces […]