Ask anybody about the leisurely pace the world seems to take come summertime and they’ll sing the slowdown’s praises until the weather gets cold again. As long as they aren’t a company looking at sales, which inevitably encounter a similar crawl once the warm days hit. In order to succeed in this lethargic season, it […]
Tag: coca-cola
Funny Advertising Halloween Costumes for Friday
Care to guess how much Americans will spend on celebrating Halloween this year? Between the candy, costumes and decorations, Americans will spend $7.4 billion on today’s holiday. While this doesn’t come nearly as close to what analysts predict Americans will spend on Christmas this year, Halloween is a huge holiday for retailers. On costumes alone, consumers […]
Two for Tuesday: Coca-Cola and Health
Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where Coke tried to re-brand as healthy, and the public response. […]
Wisdom.Applied Wednesday: Americans, Advertisers and the World Cup
The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is […]
Throwback Thursday: Brands Who Booked Actors Before They Were Famous
Television commercials–while they might be great at getting brands in front of consumers, they’re equally as good as getting actors to build a portfolio. In fact, many of today’s A-list actors got their starts in various print and television ads. Brands will pay big money to have celebrities endorse their products, but sometimes brands luck […]
Wisdom.Applied Wednesday: Powerful Latin American Ads
Barton F. Graf 9000’s spoof of The Barbarian Group epitomized the ad industry—innovatively competitive agencies that produce more than just ads. As advertising advances and competition becomes more and more fierce, agencies all around the globe try to keep topping their rivals by developing unique content that could appeal today’s ever-changing consumer. In the past […]
Two for Tuesday: Jingles & Branded Pop Songs
Advertisers use a variety of techniques to leave a lasting impression on consumers, but perhaps none may be as influential as the use of music. Try and think of a recent commercial that didn’t accompany its message with some sort of melody. A musical composition can establish brand recognition, reach specific demographics, inform with lyrical content […]
Throwback Thursday: Timeless Ad Campaigns
Brands constantly alter the way they advertise in order to cater to ever-changing social and cultural norms. Still, despite the rapidly changing world around us, some things never change. For today’s Throwback Thursday, let’s take a look at two ad campaigns that stand the test of time. Nike: “Just Do It” The iconic “Just Do […]
Wisdom.Applied Wednesday: The Art of Advertising
Advertising at its best is art. Art with a purpose: to persuade, convince and, yes, perhaps even coerce a consumer into purchasing a product–to consider a brand. All art does that. It has a story to tell, a message to convey. Perhaps it escapes the observers, but artists are always trying to say something through […]
Two for Tuesday: Two Unifying Coke Ads
Social media provides a place for us all to be heard. In our joys and grief, we share, we express and we make our point. We see the poignant–like Jim Carrey’s response to the death of the bright creative light, Philip Seymour Hoffman: Dear Philip, a beautiful beautiful soul. For the most sensitive among us […]
Trending News Monday: A Groundhogs Day Punxsutawney Phil Couldn’t Predict
For much of the weekend, the Super Bowl ruled the news waves and news feeds; along with the big game–and the advertisements that surrounded it–the news of the premature death of one of the country’s most notable talents also spread across the country. This Trending News Monday, we’re detailing some of the weekend’s biggest headlines. […]
Two for Tuesday: Infamous Reversals
Sometimes, it’s not a bad idea to switch a brands style—staying updated with the latest and the greatest trends. However, when brands change their identity, it can bring on a world of problems for them, and their only option (besides plummeting sales), is to retreat. On this Two for Tuesday, we wanted to look back […]