Wisdom.Applied Wednesday: Pinterest Piquing Brand Interest

Since Pinterest burst onto the scene, marketers have been waiting for the day that it would transform from a digital cork board to a digital mall. The site, which celebrated its fifth birthday last week, has 70 million monthly visitors Pinterest is dominated by women, 68 percent of the sites users are females between the […]

Two for Tuesday: Coke vs. Pepsi

Jennifer vs. Angelina, Britney vs. Christina, Batman vs. Superman– we all love to pick sides in long standing rivalries. These ones in particular have been dividing our country for years, but no feud has lasted quite as long as Coke vs. Pepsi. Despised by health-conscious people and loved by thirsty people, these cola kings have become […]

Two for Tuesday: Coca-Cola and Health

Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where Coke tried to re-brand as healthy, and the public response. […]

Wisdom.Applied Wednesday: The Art of Advertising

Advertising at its best is art. Art with a purpose: to persuade, convince and, yes, perhaps even coerce a consumer into purchasing a product–to consider a brand. All art does that. It has a story to tell, a message to convey. Perhaps it escapes the observers, but artists are always trying to say something through […]

Two for Tuesday: Two Unifying Coke Ads

Social media provides a place for us all to be heard. In our joys and grief, we share, we express and we make our point. We see the poignant–like Jim Carrey’s response to the death of the bright creative light, Philip Seymour Hoffman: Dear Philip, a beautiful beautiful soul. For the most sensitive among us […]

Trending News Monday: A Groundhogs Day Punxsutawney Phil Couldn’t Predict

For much of the weekend, the Super Bowl ruled the news waves and news feeds; along with the big game–and the advertisements that surrounded it–the news of the premature death of one of the country’s most notable talents also spread across the country. This Trending News Monday, we’re detailing some of the weekend’s biggest headlines. […]

Two Ways to Recycle Ads

The green movement has certainly taken off in recent years to the point where brands are finding it to be profitable and good for their image to associate with environmental goals. Now, recycling physical products is certainly a very ecological move on the part of both the company and the consumer, but what about recycling […]