The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s time together. The story starts with Juan […]
Tag: Commercial
Two Holiday Ads for Tuesday
In the United States, avoiding the holiday spirit is impossible; as soon as the clocks strike midnight on Thanksgiving, the winter winds shift our focus towards the consumer-driven holidays. This Two-for-Tuesday, let’s take a look at two of this year’s noteworthy holiday ads. These spots artfully use music–a festive holiday time staple–to advertise their products. […]
Wednesdays with Will: Three Memorable Ads
This edition of WwW focuses on three memorable recent ads! These three ads each take different paths to making a memorable impact on its audience. 1.#Firstworldproblems. Not problems Taking a catchy and relevant hash tag like #firstworldproblems and using it as a catapult for the struggles of not having clean water certainly […]
Doritos Crashes the Super Bowl
It’s Super Bowl time, and advertisers are getting ready to showcase their commercials at this year’s game. As for Doritos, this is their seventh year of the “Crash the Super Bowl” contest where filmmakers can submit a 30-second Doritos commercial. Five finalist will be considered for the two spots that will face off during the […]
Two Thanksgiving Ads
In two short days, Americans will be chowing down on turkey, mashed potatoes, yams and possibly some pumpkin pie (if they have room, of course). Nostalgia and traditions are inherent to the Holiday season, so to propel you into the Holiday spirit, we’re offering two “oldie but goodie” Thanksgiving ads that are sure to get […]
It Takes More Than Two to Tango Bullying
For our Two for Tuesday, we’re posting two advertisements that challenge our perspective of bullying and stereotyping. Just as cancer affects almost everyone in some way, everyone is impacted by bullying—even Justin Bieber has something to say about it. Our constitution tells us we all have the right to life, liberty, and pursuit of happiness; […]
“You Know I’m Bad, I’m Bad, You know it!”
Ever wonder how we can see the deceased again? This year, we’ve seen legends come “back to life” in various forms. As a fan of “throwing my twos up,” I was thrilled to see the west coast rap legend, Tupac Shakur, resurrected for one last time this past April in the form of a Hollogram […]