Every summer, Chicagoans and Suburban youths travel to Grant Park for Lollapalooza. In past years, tickets for all-day passes and for single day passes have sold out in hours. This year it took one week for four-day passes to sell out, with some single day passes still available, two months after their release. There’s […]
Tag: Consumers
Throwback Thursday: Selena the Legend, the brand
In 1995, on what would have been Selena’s 24th birthday, then Governor of Texas George W. Bush declared April 16th, Selena Day. This Throwback Thursday, let’s look at the legacy Selena has left in the years since her death. Selena was, and will remain one of the most beloved woman in the Latino community, second only […]
Wednesdays without Will: Cash isn’t King
Ever step inside a coffee shop or retail store, order something and then realize you have no cash? Not a problem; you pull out your credit card or debit card and swipe. It’s an easy, painless transaction. Now have you ever been to a small boutique, a food truck or been with an on-call service […]
Wednesdays without Will: 21st Century Dating: Shopping for a Soul Mate
Over the past five years, social media has revolutionized the industry, becoming the means for brands to build relationships with their consumers. But the brand-consumer relationship isn’t social media’s only match making success story. A good friend recently told me about the new guy she’s been seeing. As she gushed on, my initial excitement turned […]
Two Turtle Doves
Beware! We’ve entered the holiday season. Be prepared to give into superficial wants and indulgences, because whether you like it or not, ‘tis the season. Last weekend, consumers broke online retail records as Black Friday sales began early and extended through Cyber Monday. While we all like receiving gifts, sometimes gifting gets a little awkward, and we’re […]