Throwback Thursday: Michael Jordan to Derrick Rose

October has arrived, leaving one thing on my mind: the Chicago Bulls! As a HUGE Bulls fan (see my bio), this is my favorite time of year. Before I get worked up and start ranting about what I’m most excited about this season, let’s take a look at how far the team has come; after […]

Funny Friday: August’s Awkward Sports Moments

For this Chicago sports fan, the quickly approaching start of regular season games for hockey, football and basketball means it’s about to get crazy in Chicago. With #TheReturn of the Bull’s Derrick Rose, the reigning Stanley Cup Champion Blackhawks coming back to the ice and Marc Trestman and his staff working towards making their final […]

Finally, Chicago Basketball is Back!

Guess who’s back, back again, the Bulls are back—tell a friend! With the excitement of the Chicago Bulls kicking off their 2012-2013 season (without Derrick Rose) at the United Center against the Sacramento Kings last night, they pushed out an integrated marketing campaign entitled, Chicago Basketball. The campaign taps into the heart of how Chicago relates […]

Selling Shoes Without Selling Your Soul…

In a day when arrogance is confused with confidence and cockiness is esteemed as essential to marketing oneself – I am always thrilled to hear of someone who knows the privilege of finding themselves in a position of influence. This article by Account Executive Wilhelm Lawrence, proves what I have always held to be true. […]