As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new technologies and try to adapt to mastering those technologies. […]
Tag: Digital
Two for Tuesday: UX for U, pt. 2
On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we specifically looked at how UX has […]
Two for Tuesday: UX for U, pt. 1
In today’s digital marketing world, it’s no surprise that one’s time is competed for by countless brands over various media outlets. So how best can you, as a digital marketer, rise above the masses and stand out among competitors? One answer? UX. More traditionally, UX has become increasingly important for website design, for this design […]
Wisdom.Applied Wednesday: How to “Talk” with your Celeb-Crush
You leave your favorite concert, head down, wishing you could walk up to that lead singer and ask for an autograph. You wish you could sit that vocal prodigy down and ask questions about the glorified, star-studded lifestyle, asking where their songs draw inspiration from, where their favorite place to perform is… As if Facebook […]
Trending Tuesday: Disney Rebrands into Live-Action
“Some Disney purists may be asking why, considering so many of these films were great to begin with” Drew Mackie prompts, referring to Disney’s recent revival as a live-action enterprise. “The answer is simple… these are films people are willing to shell out to watch” (People). Over the past few years, Disney has started to […]
Throwback Thursday: A Love Story Unwrapped
The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s time together. The story starts with Juan […]
Two for Tuesday: By Popular Demand
“The customer is always right.” For anybody who has worked in a customer service job of any type, that is probably the most infuriating motto in the English language. By and large, though, it’s also true. Keeping customers happy is key to protecting a brand’s image and ensuring customer loyalty, so while it may make […]
Two For Tuesday: Travel Apps for a Simpler Trip
It’s another holiday in the books as the calendar turns to September, the weather turns downward, and travelers’ eyes across the country turn to the next holiday. As you begin to book your Thanksgiving flights, we here at Our Space hope to make your next trip even easier – because what word better describes holiday […]
Wisdom.Applied Wednesday: Brands Get A Makeover
Yesterday, Google rolled out a complete overhaul of its logo to reflect the ever-evolving way in which users are accessing the company’s tools. For this week’s Wisdom.Applied Wednesday, Katie Schrantz takes a look at some other brands that have recently updated their logos, as well as the design trend that’s currently all the rage. […]
Trending News Monday: The Invisible Truck
With its official start this past Sunday, Summer continues to roll along, and with the warm vacation months come plenty of families packing up their cars and trucks and hitting the open highway, hopefully with a good playlist. And now those road trips are looking like a safer venture, thanks to a new initiative by Samsung, announced […]
Wisdom.Applied Wednesday: Pinterest Piquing Brand Interest
Since Pinterest burst onto the scene, marketers have been waiting for the day that it would transform from a digital cork board to a digital mall. The site, which celebrated its fifth birthday last week, has 70 million monthly visitors Pinterest is dominated by women, 68 percent of the sites users are females between the […]
Two Downsizing Trends for Tuesday
Whether it’s keeping up with the Jones or the Kardashians, American society has an affinity for staying current with the latest and greatest trends from fashion, furnishings and white picket fences to television, travel and hot techno gadgets. Of course, brands and advertisers have no problem with this; it’s the social norm that has people camped out in […]