Wednesdays without Will: The Price of Social

Discussing the future of advertising or even just the role of digital and the Internet on advertising has one consistent truth: with digital, we are better able to target our advertising to a person’s interest, and, going forward, that process will get more and more exact. However, the effectiveness of digital advertising–especially with social media–remains […]

Wednesdays without Will: Television without Commercials

Since before the original iPhone announcement, the Apple faithful have been waiting with bated breath for the tech innovation company to streamline the way we watch TV the way they did music and computing. Apple’s initial foray into the market with Apple TV didn’t captivate users the way their other products did, generating low sales […]