Two for Tuesday: By Popular Demand

“The customer is always right.” For anybody who has worked in a customer service job of any type, that is probably the most infuriating motto in the English language. By and large, though, it’s also true. Keeping customers happy is key to protecting a brand’s image and ensuring customer loyalty, so while it may make […]

Two For Tuesday: Fast Food Chains And Sports Sponsorship

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity. Many of these campaigns, such as Michelle Obama’s “Let’s Move” program, employ professional […]

Loco for Tacos: Advertising That Sells

 Advertising is consistently changing. From “can bags” to talking animals, we’ve seen advertisements come and go; yet, some seem to embed themselves in our minds forever.  Tapping into Our Emotions Does the phrase, “Yo quiero Taco Bell” (“I want Taco Bell”) ring a, well, bell? Whatever happened to that cute talking Chihuahua named Gidget who […]