Yesterday, Germany wrote their way into the history books, defeating Argentina in extra time. While LeBron James announced his decision to return to Cleveland, the Bulls welcomed Pau Gasol and Nike’s Jordan Brand tipped a hat to Derek Jeter, World Cup brand partners were happy to discover that the 2014 FIFA World Cup far surpassed any […]
Tag: FIFA World Cup
Wisdom.Applied Wednesday: Nike Risks Win Internet
As many of you may have heard, this little event called the FIFA World Cup is in its final stages. With such a huge worldwide event that happens every four years, brands are at war to capture and capitalize on the attention of such a large audience. Although the USA was beaten by Belgium in […]
Two for Tuesday: Advertising Caught in the Middle of Brazilian Protests
In recent months, Brazil has made international headlines with its ongoing public demonstrations in various cities across the country. Brazilians are taking to the streets in huge numbers to protest issues such as rising bus fares, political corruption and lavish spending on the upcoming World Cup soccer tournament. Protesters often have a unifying phrase to […]