“Black not yellow, black not yellow, black not yellow, black not yellow.” Who knew that one post about the color of a dress on Tumblr would break the Internet? But alas, that’s exactly what happened. By now, you’ve probably noticed #TheDress making its way across the Internet… The dress you saw may have appeared […]
Tag: FIFA
Trending News Monday: World Cup in the Record Books
Yesterday, Germany wrote their way into the history books, defeating Argentina in extra time. While LeBron James announced his decision to return to Cleveland, the Bulls welcomed Pau Gasol and Nike’s Jordan Brand tipped a hat to Derek Jeter, World Cup brand partners were happy to discover that the 2014 FIFA World Cup far surpassed any […]
Wisdom.Applied Wednesday: World Cup Under The Influence
Mostly every sports fanatic (21 and over that is) has experienced the bittersweet feeling of enjoying a cold, alcoholic beverage at their favorite sporting event; but for Brazilian soccer fans, this World Cup is the first time in eleven years they will be able to purchase alcohol in the stadiums and cheer on their national […]
TWO FOR TUESDAY: BEATS KICKED FROM WORLD CUP
Apple will be watching the World Cup from the bench due to a disheartening red card thanks to some unsportsmanlike conduct from Beats Headphones. https://www.youtube.com/watch?v=v_i3Lcjli84 Apple’s recent $3 billion acquisition of Beats Headphones from rapper Dr. Dre is not new to the market. The brand initially skyrocketed into popularity around the 2008 Summer Olympic Games in Beijing […]
Just for Fun Friday: Ochoa Saves Mexico
The 2014 World Cup competition is well under way, and teams are fighting each other to advance from the preliminary group play stage. So far in this year’s competition, there have been a total of 60 goals, all of which have incited pride and depression across the globe as spectators gather to support their top […]
Throwback Thursday: World Cup Anthems
With Brazil and Croatia’s kickoff earlier today, the 2014 FIFA World Cup is officially underway. As I’m writing for a largely American audience, I’m just sensing a “why should I care” response—especially since baseball is in full swing and the NBA and Stanley Cup Finals are both well underway. In that light, let me just […]
Wisdom.Applied Wednesday: Americans, Advertisers and the World Cup
The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an article title: “Here’s How ESPN is […]
Wisdom.Applied Wednesday: Brazil Brands the World Cup
The World Cup, the most popular sporting event in the world, is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and vibrant as Brazil – a country with a […]
Wednesdays with Will: ’90s Game Systems: The Great Ones
I have returned! After a couple weeks of traveling the twist and turns of the advertising world, I’m back to supply you all with a little throwback tech fun! (Who says we can only throw it back on Thursdays?) I would say I played my fair share of sports video games while growing up. I […]